Will AI take my job? Wrong question. Which AI tool should we buy? Wrong question. How do I build an AI strategy? Still wrong. The right question is: what is the biggest problem in your business that nobody has time to fix? Most people use AI to get answers faster. That is the least interesting thing it can do. The real power is using AI to ask questions you have never thought to ask. To look at your business from angles you have never had time to explore. To discover what you do not know you do not know. This talk changes how the audience thinks about AI from something that gives them answers to something that shows them problems. They walk out with a different relationship with the technology, not what can it do for me but what can I see now that I could not see before.